Gotta love Seth Godin, marketing guru extraordinaire and author of 13 best-selling books including The Dip and Poking the Box. In Seth's latest blog post he uses one of my 4 favorite words as a metaphor for making amazing changes in your life: Crash diets and good habits.
Can you guess what my favorite word is in that title? Hint: It's not "crash." And it's definitely not "diet."
As Woody Allen said, “Eighty percent of success is showing up.” If you make a commitment to move your assets for the next 30 days, rather than wear a feeding tube for the next 10 days that will supply you with 800 daily calories (yes, this really is the latest and greatest new fad in rapid weight loss), you will form a habit that will change your life.
You will read much more about my pet peeve with such phrases as "Lose weight quick" (improper grammar as well as a short-term gimmick) in my upcoming book, Move Your Assets: From the chair not the bank.
Meanwhile read Seth Godin’s awesome blog post here.