“Forever Lazy” hit a nerve with me

Yesterday was Christmas Day, a perfect day to work on my book, Move Your Assets: From the Chair Not the Bank.

Also, a perfect day for the Forever Lazy infomercial.

How ironic was that? As I was writing about man-made hypokenetic diseases (diseases caused by too much sitting), I looked up at the TV to see a bunch of people zipped up in different color sacks lounging around and doing what I’m trying to get you not to do — that is, not to sit on your freakin' assets and baste in your own juices and in a corny old bunny suit! 

All that's missing is a tail and long, floppy ears! I kid you not, you must check this thing out for yourself.

And what a bargain: If you purchase one at $19.95, you get one free. 

So even if you are a size small, you may as well order the 2X as your freebie — because if you buy into the Forever Lazy catch phrase rather than the Move Your Assets one, I have no doubt that not only will you be needing that 2X in no time, but you will also be a potpourri of hypokenetic diseases such as type 2 diabetes, obesity, high blood pressure and high cholesterol. 

Don’t get me wrong, I think the concept of staying warm and cozy is awesome. Maybe the commercial could have shown folks pacing on the phone, walking and cleaning as well.

I refuse to believe that most of us want to be Forever Lazy. Maybe Forever Cozy or Forever Comfy wouldn’t sound so, uh, offensive and get me so fired up on such an important holiday! (But, then again, it doesn’t take much to fire me up when it comes to anti-asset moving!!)

Lazy 1


“I can’t afford to die. It would wreck my image.”

One of the fittest humans on the planet, Jack LaLanne, passed away recently at the ripe young age of 96.

As a little girl growing up in the 70s, I remember seeing this fit guy on TV in a red jumpsuit (well, black and white LOL) with all kinds of gadgets. My mom even purchased the “rubber strap” from one of his infomercials. (Don’t think she ever used it for exercise though!)

Fast forward 20 years later and I became manager of one of Jack LaLanne’s Health Clubs in Long Island, NY (now owned by Bally’s.)  Little did I know that this man would be such an important influence on me as I grew older (and much wiser.)  

No, I will never be a vegetarian like Jack and not eat my own birthday cake (can you imagine life with NO cake??), but this man was the epitome of fitness. If we can live by even 1 or 2 of Jack’s "LaLanneisms," we’d be SO much healthier and happier:

"The only way you can hurt the body is not use it. Inactivity is the killer, and remember, it's never too late." 

"People don’t die of old age; they die of inactivity."

Wow! Sounds a lot like me trying to get everyone to get up off their “assets” and move them from the chair!  Read on about Jack:

He was born in 1914 in San Francisco and during his childhood days was addicted to sugar and junk foods. The turning point came one night when he heard a lecture by pioneering nutritionist Paul Bragg, who advocated the benefits of brown rice, whole wheat, and a vegetarian diet.

Jack was so inspired by the lecture that he spent 1-1/2 hours with Bragg, who told him, "Jack, you're a walking garbage can."

Soon after, Jack constructed a makeshift gym in his backyard. "I had all these firemen and police working out there and I kind of used them as guinea pigs," he said.

He later started the 1st-ever TV workout show, which was on the air from the 1950s to the '70s. Jack and his dog, Happy, encouraged kids to wake their mothers and drag them in front of the television set. (Maybe I should get a dog and try that with you?)

Here are some of his "firsts."

  • The first to have a nationally syndicated exercise show on television
  • The first to have athletes work out with weights [Can you believe that?]
  • The first to have women work out with weights
  • The first to have the elderly work out with weights
  • And lots more here.

Business guru Seth Godin posted on his blog about Jack's amazing influence on American fitness: "Eight lessons from the life and work of Jack LaLanne."

Can you see why he inspired me? Here are some of my fav "LaLanneisms":

"[Fitness] is a lifestyle. It's something you do the rest of your life. How long are you going to keep breathing? How long do you keep eating? You just do it."

"You have to take care of your 640 muscles, and the number one thing is exercise. You can eat perfectly but if you don't exercise, you cannot get by."

"Getting out of shape is like a thief in the night that sneaks up on you. I always tell people that it is never too late. I tell them about the folks in their 90's that doubled their strength and endurance."

"Exercise is king; nutrition is queen; put them together and you’ve got a kingdom."

"You eat every day, you sleep every day, and your body was made to exercise every day."

And my #1 favorite quote of all:

"The only way you get that fat off is to eat less and exercise more."

Hmmmm, sound familiar? Who else have you heard say that??? Move more, eat less? Yes, moi! You don't have Jack LaLanne around anymore to get you moving more and eating less, so I will!


His workout show was a television staple from the 1950s to the '70s. LaLanne and his dog Happy encouraged kids to wake their mothers and drag them in front of the television set.